Top three reasons to advertise on Facebook
Aug 21, 2008 Social Media Marketing
OK, I’ve previously talked about how social media is changing the rules of marketing. Here’s the top three reasons why you should advertise on Facebook and leverage on this giant social media network which was recently ranked as the number 1 social media network, ahead of MySpace, Friendster, Bebo and the likes.
Why shout when you can get close enough to whisper?
Here’s what I find interesting about advertising on Facebook - most of their ad units are non-traditional and most of them are incorporated into the news feed - something which most users would sweep for the latest updates and such, whenever they login!
Get the target audience you want!
Apart from that, you can get super specific about who you want your ads to be seen, it’s almost like laser targeting. You can specify your targeting parameters to things like country, state, city or town, age, gender, interests, activities, music, TV shows, education, high school, college, major, workplace, relationship status, profile keywords, and books.
Wow! What other advertising channels allow such super laser targeting advertisements?
Can you think of any?
Free channel to interact with the consumers with Facebook pages, why not?
Unlike Facebook profiles, Facebook pages are meant for businesses or individuals. What better ways to get to know your target audience or potential customers compared to building a social relationship with them?
Create a Facebook page for free, make it fun and let the consumers write on your wall, upload photos, become a fan and do many other social activities just like what they are already doing on Facebook.
Did I mention that it’s free?
August 26th, 2008 at 10:26 am
Rubbish. None of the points above is applicable.
August 26th, 2008 at 3:06 pm
Hi Kent, thanks for your opinion, but I’m interested to find out more from you, why would you say so?
cheers!