More than $2.2 billions will be spent in online ads in 2011
Surprising figure? How about this…
That $2.2 billions is only the estimated amount from the pharmaceutical and health care industry alone! The actual total amount of money spent in online ads from all industries will be so much more than this!
That’s how crazy this online thing could get. Everyone’s spending money online! Why do they do that?
Because it works! With targeted traffic, they’re are getting much higher return of investments through their online ads. Either that, or all these big spenders are crazy. I’d go for the first option…
Digital marketing is the new era for any 21st century businesses and those who fail to adapt would definitely lose out. That’s a fact, I know it, these spenders know it and by now, you should know it too.
Anyway, the figures above were collected from an article entitled
Pharma Marketers to Spend $2.2B in Online Ads in ‘11
While reading that article, another one caught my attention…
Nine in 10 Women Find Health Haven Online
It’s a huge market and it’ll only grow bigger! If you’re in the pharmaceutical and health care industry, make sure you get a piece of the cake my friends!
P.S. Even if you’re not in that industry, what makes you think you shouldn’t go online anyway? 
October 9th, 2007 at 12:33 pm
i think one good example of this business is easy pharmax. i apologize if i got the name wrong.
they started off differently- as an internet business before setting up stores. but they focus their direction to set up franchise rather than their own. it gives you the advantage of eliminating operational costs and reduce effort to expand the business.