Browsing Category: "Digital Marketing"
ScribeFire, a newly launched add-on to the FireFox web browser has made blogging easier than ever! By installing the ScribeFire add-on on your FireFox, you can instantly link it to your blog accounts and update your blogs right from FireFox!
When you install and configure it to your blog accounts, there’ll be a small yellow-orange note icon at the bottom of your FireFox. Just click it and a small window will appear. From there, you have the WYSWYG editor to type in your blog post. Feel free to add images from Flickr, YoutubeVideos, images and such as you go along.
Once done, choose your category, edit your time stamp if you want to and do any other settings you want, click publish and you’re done - your blog would have the new post updated, without you even visiting your site!
ADVANTAGES
Blog from anywhere - surf the internet, read something interesting, quickly write a few lines or copy and paste it, and blog it! Ain’t that easy?
THE GOLDMINE FOR SERIAL / MULTIPLE BLOGS BLOGGERS
You can set more than one blog account! Imagine setting up 5, 10 or even 20 blogs on different topics, just add them to ScribeFire and you can update each of them without even logging into anyone of them! That makes updating blog posts super easy, and super fast! Kudos to the team at ScribeFire!
FOR AFFILIATE MARKETERS
Leverage on ScribeFire QuickAds and start having the top related ads from a list of the most reputable ad networks such as GoogleAdSense, Kontera, Advertising.com, IntelliText and a whole lot more.
TOO GOOD TO BE TRUE - ENJOY IT!
Yes, this is truly too good to be true, but it’s true so enjoy it! Find out more at ScribeFire.com
Here’s an interesting article I read from www.clickz.com
What’s so interesting about it?
Well, if you belong to the digital marketing line, you’d know what I mean. More and more advertisers are turning to the online channel to better reach their target audience. That means more work and more business for everyone in the digital marketing industry 
If you don’t belong to this industry, hmmmm, perhaps it’s time to play some catch up…
Internet Ad Spend Grows in 2007 as U.S. Lags Overall
By Douglas Quenqua, The ClickZ Network, Apr 1, 2008
Marketers continued to aggressively move their advertising dollars online in 2007, according to preliminary numbers released Monday by The Nielsen Company.Among all media categories, Internet spending showed by far the largest increase: a jump of 18.9 percent over the previous year.
Overall spending for the year grew just 0.6 percent. The softening economy may have played a role, as the U.S. lagged other countries in overall spending. Asia-Pacific reported a 12.1 percent increase, while the EMEA went up nearly 5 percent.
Other U.S. categories that showed an increase in 2007 were national magazines (7.6 percent), national Sunday supplements (4.9 percent) and outdoor (7.2 percent), which continued its five year climb. Newspapers continued their steady decline in the U.S., despite increasing in all other countries measured by Nielsen.
“Clearly advertisers are looking at alternative ways to reach their target audiences,” said Jeff King, senior vice president and managing director at Nielsen Monitor Plus. “As a result, new media outlets like the Internet are seeing significant growth at the expense of hard-copy newspapers.”
King added that there is likely incremental newspaper ad revenue within the Internet numbers representing online access to print publications.
The findings come in the wake of a dismal newspaper industry ad revenue estimate for full-year 2007. According to the report, combined print and online revenues declined nearly 8 percent in 2007 compared to 2006.
Last month, the Interactive Advertising Bureau and PriceWaterhouseCoopers estimated that digital advertising expenditures passed $21 billion in 2007. Similarly, TNS last week declared that interactive advertising increased nearly 16 percent in 2007, while spending across all media went up a mere 0.2 percent.
Lately, I’ve been playing with article marketing as a tool to generate more traffic and position myself as an expert figure in a certain niche market. It’s a fun learning experience to share free info and not make any sales pitch or anything in the article. That leaves you with just the resource box to make your pitch (that is if you’re trying to sell something).
So, while learning about creating the perfect resource box, I found this article below to be really helpful. Hope it helps you too!
If you want to really make your article “SELL” then you’ve got to craft the perfect RESOURCE BOX. This is the “author bio” that is below your article body and it’s also known as your “SIG” (short for SIGnature).
Here are the essential items that should be in your RESOURCE BOX:
Read the rest of this entry »
On 10th October, 2007, Bill McCloskey, one of the writers from MediaPost.com, wrote an interesting article with the title “The Karma of E-mail”. MediaPost Communications is an integrated publishing and content company whose mission is to provide an array of resources to super-serve media planners and buyers. Their HQ is in New York if I’m not mistaken. Visit their site for more info.
Anyway, back to the topic, in his article, I would like to highlight the following…
This is one of the problems facing email. As we progressively move to less and less personal forms of communications — from handwritten letter, to targeted direct mail appeal, to email blast –we gain reach and increased ROI, but face the danger of disengaging from our customers.
As we head into this holiday season, it might be good to look back at last year’s data pulled from Return Path’s Holiday Consumer Survey last January. The key finding is that consumers want to be treated as people, not a data point in a database. They rewarded those marketers with a track record of providing valuable and useful emails in the past, and ignored those that didn’t, even when they recognized the brand and the email sender.
This actually came as a shock, before I tell you what happened, let me just briefly explain how this post landed itself here on my blog. I was reading this article by Jeanniey Mullen titled Why E-Mail ROI Is So Amazing and there she was talking about the top three reasons why e-mail marketing’s return of investment is so amazing and would remain the queen of ROI compared to other marketing channels.
Here’s a glimpse of her article…
In today’s digitally driven world, there’s a strong chance e-mail will remain queen of ROI, no matter the investment’s size. Here are three reasons:
E-mail marketing’s old business model is dead. E-mail’s new business model is predicated on lifestyle relevancy and management. It will remain the backbone of our communications. Budget reallocation generates higher ROI through cost savings. You can pay $500,000 for a TV ad. Or you can reallocate $150,000 of that $500,000 for a digital video embedded in e-mail, in display ads, and on the site, creating a very cool viral element. The cost savings alone allow you to set up a higher ROI from the get-go. E-mail gets more funding as part of an integrated strategy, and the digital effort costs less.