I attended the Google Malaysia Marketing Briefing yesterday at Hilton Sentral, KL, Malaysia. It was basically an event where Google was sharing some statistics and showing the online trends in Asia Pacific and specifically in Malaysia as well. Too bad I didn’t have a camera, but anyway, here’s what happened…
Before that, the key highlights that you should know of:
While the Internet is receiving more and more consumption by the society, most companies are only spending 6% of media budget online, spending the rest of the budget on traditional media. Looking at the bright side of the story, statistics and trends are proving that the awareness generated through online is higher as compared. Therefore, in the next 5 to 10 years, there’s so much of space for growth for all of us in the digital marketing line.
Now that’sGOODGREATEXCELLENT NEWS
Anyway, they started the event by showing the Stargate trailer from Youtube and stopped when it was at the climax. What a way to capture your attention. Then, Darren Keppie, Senior Client Service Associate, Southeast Asia, Google Inc. walked up to the stage and welcomed everyone.
After his welcome speech, came Mr Jayesh Easwaramony, Principal Consultant, ICT Practice, Frost and Sullivan Asia Pacific to talk about the trends and analysis of the Southeast Asia and the New Media. He shared some cool statistics and those that caught my attention were things like, Asia Pacific has the highest number of Internet users globally, 60 million blog posts are being posted everyday, 6 million youtube videos are viewed every day, and so on and so forth. Wow, those figures are really high. Mr Jayesh is an Indian or a mix I presume, as he has a deep Indian accent, it takes a lot of attention to really understand his words.
Next came Lori Sobel, Head of Sales, South East Asia, Google Inc. with her presentation - When World Collides, The Integration of Media. Her presentation was indeed the best among the three. If you look at her slides,
there were very, very few lines of texts, a meaningful picture and enough white space most of the time. Why is that good? Well, her pictures illustrates the title perfectly and when you have less text on your slides, your audience will pay more attention to what you say. That’s like, presentation skill 101 and she showed an excellent example of what a great presentation should be like (though, personally, I think she can do better if she actually tells the whole story instead of just showing a glimpse of what’s possible in her case studies).
We had some tea break and some networking time when they then start ringing the bell inviting us in again. Derek Callow, Regional Marketing Manager, South East Asia, Google, Inc. was next and his topic was Focusing on the User. Among the three, it seems at first that his presentation was not as good as he seemed unprepared and looked as if he kept forgetting his slides or something. It only got interesting when he started sharing how Google works and showed some pictures of their brainstorming sessions.
All in all, it was a great event and according to Google, the market is sure growing bigger and bigger. Good news for anyone in digital marketing. Oh by the way, I met Jeff Ooi there and we exchanged cards, what a cool guy. You can check out his blog at www.jeffooi.com
It feels great to meet another fellow blogger, let’s hope I get to mingle with more and more influential bloggers both online and offline 
email this | tag this | digg this | subscribe to RSS feeds here
do you know that google spend peanuts on marketing their own brand? and yet they advocating people to splurge into marketing.
hypocrite it may sound, but hey, they are the drivers for online marketing these days. they are the best candidate to tap into this area, and has started by creating awareness.
Hahaha well, they’re so well known, they no longer need any major marketing
that is the main point of marketing- to get recognized. if they can get to being recognized as household name without aggressive marketing, can we emulate them?
in a certain way, their approach is akin to a salesman selling you cars but he himself do not drive any car, especially if the items in transactions are common commodity. if we are talking about production machines or machineries, then it is irrelevant to have the salesman acquiring one himself.
however, i believe that what we can learn from goole, from my perspective, is not how we can marketing strategically, but how to build brand awareness without marketing.