Comments on: The Google Malaysia Marketing Briefing http://kuanyew.com/-2-2/i-was-at-the-google-malaysia-marketing-briefing/ The world is going digital, keep up or lose your market share! Wed, 07 Jan 2009 03:37:57 +0000 http://wordpress.org/?v=2.6 By: ys http://kuanyew.com/-2-2/i-was-at-the-google-malaysia-marketing-briefing/#comment-36 ys Mon, 05 Nov 2007 03:14:48 +0000 http://kuanyew.com/2007/breaking-news/i-was-at-the-google-malaysia-marketing-briefing/#comment-36 that is the main point of marketing- to get recognized. if they can get to being recognized as household name without aggressive marketing, can we emulate them? in a certain way, their approach is akin to a salesman selling you cars but he himself do not drive any car, especially if the items in transactions are common commodity. if we are talking about production machines or machineries, then it is irrelevant to have the salesman acquiring one himself. however, i believe that what we can learn from goole, from my perspective, is not how we can marketing strategically, but how to build brand awareness without marketing. that is the main point of marketing- to get recognized. if they can get to being recognized as household name without aggressive marketing, can we emulate them?

in a certain way, their approach is akin to a salesman selling you cars but he himself do not drive any car, especially if the items in transactions are common commodity. if we are talking about production machines or machineries, then it is irrelevant to have the salesman acquiring one himself.

however, i believe that what we can learn from goole, from my perspective, is not how we can marketing strategically, but how to build brand awareness without marketing.

]]> By: Kuan Yew http://kuanyew.com/-2-2/i-was-at-the-google-malaysia-marketing-briefing/#comment-34 Kuan Yew Wed, 31 Oct 2007 05:53:37 +0000 http://kuanyew.com/2007/breaking-news/i-was-at-the-google-malaysia-marketing-briefing/#comment-34 Hahaha well, they're so well known, they no longer need any major marketing Hahaha well, they’re so well known, they no longer need any major marketing

]]> By: ys http://kuanyew.com/-2-2/i-was-at-the-google-malaysia-marketing-briefing/#comment-33 ys Wed, 31 Oct 2007 04:35:04 +0000 http://kuanyew.com/2007/breaking-news/i-was-at-the-google-malaysia-marketing-briefing/#comment-33 do you know that google spend peanuts on marketing their own brand? and yet they advocating people to splurge into marketing. hypocrite it may sound, but hey, they are the drivers for online marketing these days. they are the best candidate to tap into this area, and has started by creating awareness. do you know that google spend peanuts on marketing their own brand? and yet they advocating people to splurge into marketing.

hypocrite it may sound, but hey, they are the drivers for online marketing these days. they are the best candidate to tap into this area, and has started by creating awareness.

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