http://kuanyew.com/-2-2-2-2/database-segmentation-for-better-e-mail-marketing/ The world is going digital, keep up or lose your market share! Wed, 07 Jan 2009 02:25:28 +0000 http://wordpress.org/?v=2.6 http://kuanyew.com/-2-2-2-2/database-segmentation-for-better-e-mail-marketing/#comment-14 Direct Marketing » Database segmentation for better e-mail marketing Tue, 16 Oct 2007 04:48:24 +0000 http://kuanyew.com/2007/e-mail-marketing/database-segmentation-for-better-e-mail-marketing/#comment-14 [...] Kuan Yew wrote an interesting post today on Database segmentation for better e-mail marketingHere’s a quick excerptThis is one of the problems facing email. As we progressively move to less and less personal forms of communications — from handwritten letter, to targeted direct mail appeal, to email blast –we gain reach and increased ROI, … [...] [...] Kuan Yew wrote an interesting post today on Database segmentation for better e-mail marketingHere’s a quick excerptThis is one of the problems facing email. As we progressively move to less and less personal forms of communications — from handwritten letter, to targeted direct mail appeal, to email blast –we gain reach and increased ROI, … [...]

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